CAMELBAK

Camelbak’s clean, masculine brand aesthetic was well-known among the outdoor adventuring community. When they decided to expand into a lifestyle brand for everyday athletes and young families, they let their iconic water bottles lead the way.

While hardcore athletes may look at their bottles as a functional piece of gear, these bottles sought to have a more emotional relationship with their thirsty users through a system of unique, joyful designs. This project allowed my personal work in illustration to come out and play.

role: designer
scope: Packaging, Illustration, Catalog, Hang-tag